Toys 'R' Us Rolls Out Wood Car Line

Toys ‘R’ Us announced its first-ever collection of wood vehicles, track and play sets based on the popular Disney-Pixar movie Cars. Available exclusively at Toys ‘R’ Us, the collection was created and designed in collaboration with

April 6, 2018

Toys 'R' Us Rolls Out Wood Car Line
ToysRUs_20Cars3.jpg

Toys ‘R’ Us announced its first-ever collection of wood vehicles, track and play sets based on the popular Disney-Pixar movie

Cars

. Available exclusively at Toys ‘R’ Us, the collection was created and designed in collaboration with Disney Consumer Products. 

The current collection consists of 15 items, including

Cars

vehicle 2-packs and destination play sets; and Toys ‘R’ Us will add new vehicles and play sets based on

Cars 2,

which hits theaters in June.

“The Disney-Pixar Cars Wood Collection builds on our long-standing relationship with Disney Consumer Products and our desire to bring new and innovative play experiences to kids and families through quality products,” says Richard Barry, vice president and general merchandising manager of learning toys, electronics and entertainment at Toys ‘R’ Us. “We are excited to introduce this differentiated line of toys that allows kids to race through the world of Cars in a whole new way.”

“Toys ‘R’ Us has shown a commitment to offering a broad selection

of high quality toys,” says Chris Heatherly, vice president of toys at Disney Consumer Products.  “In developing this wood collection with the Toys ‘R’ Us, we were able to capture the unique personality of each cherished movie character and transfer it into premium products that bring the world of Cars to life through classic wood track set play.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.