Toy Fair 2012 Round-up

This year’s Toy Fair in New York attracted more than 25,000 attendees and featured a significant increase in licensed products. Here are some of the hottest new licensed products unveiled on the show floor.Trends Unveiled at Toy Fair 2012 Trend expe

April 6, 2018

Toy Fair 2012 Round-up

This year’s Toy Fair in New York attracted more than 25,000 attendees and featured a significant increase in licensed products. Here are some of the hottest new licensed products unveiled on the show floor.

Trends Unveiled at Toy Fair 2012


Trend experts from the Toy Industry Association evaluated the more than 100,000 products displayed at Toy Fair 2012 this week, and have uncovered the trends driving the industry's product development for 2012, which include licensed products.

Baby Genius Toys Debut at Toy Fair

Genius Brands International presented its full line of Baby Genius products at Toy Fair 2012 this week, including new toys from Jakks Pacific.

Classic Media Expands Where's Waldo?

Classic Media has signed new consumer products partners for Where’s Waldo? in the U.S., including Techno Source, Concept One Accessories, Jem Sportswear and Awake, Alexander Doll Company, Virtual Greats and Skinit.

Disney Unveils Disney Junior Toy Line

Disney Consumer Products has unveiled more than 130 toys

inspired by four series on its Disney Junior programming block on Disney Channel.

Hasbro Oks DC Comics Potato Heads

Hasbro, Warner Bros. Consumer Products and PPW Toys have teamed up for a line of Mr. and Mrs. Potato Head inspired by DC Comics super heroes.

Hasbro Unveils New Franchise

Hasbro has partnered with Wizards of the Coast for a new franchise entitled Kaijudo: Rise of the Duel Masters.

Jakks Debuts Monsuno Toys

Jakks Pacific has debuted its toy line based on the original animated property Monsuno.

LEGO Unveils 2012 Toys

LEGO Systems unveiled more than 200 new products at Toy Fair 2012 in New York City.

Lucas Licensing Extends with LEGO

Lucas Licensing and The LEGO Group have extended the agreement for the Star Wars-branded LEGO products for another 10 years.

Marvel Launches Avengers Cologne

Marvel Entertainment has partnered with JADS International for a line of cologne inspired by Marvel's The Avengers, which hits theaters May 4.

Mattel Expands Monster High

Mattel is expanding its Monster high property with a direct-to-DVD CG-animated film and a new line of fashion dolls to support the DVD release.

MGA Raises Cancer Awareness

MGA Entertainment has unveiled hairless versions of their Bratz and Moxie Girlz dolls to support cancer research.

Moshi Monsters U.S. Line Debuts

Mind Candy debuted its new Moshi Monsters line for North America at Toy Fair 2012 this week.

Saban Partners with Mattel

Saban Brands has partnered with Mattel for the Barbie Loves Paul Frank spring collection.

Saban Unveils Power Rangers Toys

Saban Brands unveiled new toys for its Power Rangers property at Toy Fair 2012 in New York City this week, including games and "squinkies."

Tomy Unveils Treena and Friends

Tomy unveiled its new Treena and Friends brand for young girls at Toy Fair 2012 this week.

Toys 'R' Us Adds Exclusive Toys

Toys 'R' Us has signed exclusive deals for entertainment properties including Animal Planet, Twentieth Century Fox' Ice Age 4 and Activsion's Spyro.

Warner Bros. Adds Scooby-Doo Toys

Warner Brothers Consumer Products has partnered with Oregon Scientific for a line of Scooby-Doo electronic learning toys that will include kids laptops and handheld devices.

Warner Bros. Names Master Toy Partner

Warner Bros. Consumer Products has named The Bridge Direct master toy licensee for Looney Tunes and the animated television series, "The Looney Tunes Show."

ZDF Names Agent for Teen Series

ZDF Enterprises has appointed SMC Entertainment Group to spearhead all licensing, merchandising and promotional activity for two of its teen series, "H20 Just Add Water" and "Dance Academy," throughout North America. 

Zinkia Unveils Pocoyo Toys

Zinkia Entertainment unveiled a raft of new toys based on its animated series "Pocoyo" at Toy Fair 2012 this week, as well as new DVDs with a new line of merchandise available at retail in 2012.

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