April 6, 2018
The collection, under the brand Planet Color by Todd Parr and created by Jen's Ideas, features tees, thermals, embroidered baseball caps and dresses for girls and boys ages 6 months to 6 years old.
"We think Planet Color puts all of Todd's sensibilities under one banner and will strike a responsive chord in both kids and parents who want more feel-good and positive messages," says Gerry Renert, president of SupperTime Entertainment, the brand's marketing partner. "Our positioning line: 'Peace. Love. Color,' is meant to reflect the brand's key values."
The apparel will be available later this summer at Nordstrom stores in the Midwest and Northeast. Parr is expected to make appearances to read, draw and autograph his books at the four Chicago-area Nordstrom stores. Parr has had more than 30 children's books published through Little, Brown andCompany, including his most recent title "The I Love You Book."
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