Tesco has introduced the Brand Boutique, a separate website within the retailer's site, featuring womenswear.

It will sell branded clothing from new and existing designers and is intended to expand the grocer's presence as a fashion retailer. The Brand Boutique includes a "Style Showroom," which includes labels from emerging fashion designers selected by fashion agent Debi Carter. It also offers brands such as Tiger Blonde, Roby Rocks and Liquorish and its own Florence & Fred and Cherokee fashion labels.