Global toy manufacturer Sun-Mate has appointed Mark Goldstein to the newly created position of vice president of sales.

Reporting to company president Rami Ben-Moshe, Goldstein will focus on Sun-Mate’s retail sales initiatives for The Jungle Book brand.

Goldstein joins Sun-Mate with 35 years of experience specializing in the marketing and sales of products and brands from leading companies such as Mego, Knickerbocker Toys and Amtoy (American Greetings). 

“It is truly an exciting time at Sun-Mate as we have been appointed the master toy licensee for The Jungle Book and are working quickly to meet the growing demands for toy products,” says Ben-Moshe. “We look forward with great enthusiasm to utilizing Mark’s decades of experience in the toy industry and wide ranging relationships in the retail world as we build the new Jungle Book toy line for 2013.”

The Jungle Book range from Sun-Mate will include action figures, play sets, collectibles, watches, adventure toys, youth electronics, walkie-talkies and novelty toys.