Cookie Jar Entertainment, American Greetings Properties and Exim Licensing Group have signed a licensing deal with Brazil's Xeryu's to create Strawberry Shortcake products.

Xeryu's Strawberry Shortcake (Moranguinho in Brazil) product line will feature fashion bags this fall, as well as backpacks, which will be sold starting in November. The trendy new bags are aimed at Strawberry Shortcake fans of all ages and reflect the brand's multi-generational appeal. All products will be available at more than 700 specialty and independent stores and retail chains throughout Brazil.

"We are very excited about the new Strawberry Shortcake licensing program,” says Ariel F. Schajnovetz, general manager of Xeryu's. “We have a strong understanding of the brand which will enable us to develop a variety of products and a great marketing campaign for the launch."