April 6, 2018
The Wall Street Journal
. Despite its financial difficulties, the bigger issue is what will happen to its portfolio of licensed celebrity brands, which was the strategy that catapulted the retailer to widespread publicity and popularity. If the retailer continues to operate, it could still promote its exclusive brands. However, if the retailer liquidates, the celebrity brands could find a possible home with other mass retail chains. Steve & Barry’s operates 270 stores in 40 states.
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