Skechers USA signed a licensing agreement with Street Flyers to produce sporting goods and safety gear collections for children and young adults. Both collections are planned to launch in toy and mass market retailers throughout the U.S. and Canada next spring.
Street Flyers will design, produce and distribute Skechers-branded bicycles, skateboards, scooters, skates and safety gear. The children’s collection will incorporate designs and images from Skechers characters and brands including Zevo-3, Twinkle Toes, Sporty Shorty, HyDee HyTop, The Incredible Elastika Bungees, Punkie Rose, Bella Ballerina, Z-Strap, Kewl Breeze, Hot Lights and Luminators. In addition, Skechers footwear branding will be utilized for the young adult collections.
“We have found phenomenal success in the performance fitness arena, developing high performance athletic footwear for adults. Sporting goods are a great way to reach children and a natural extension of our athletic offering,” says Michael Greenberg, president of Skechers. “We are thrilled to launch Skechers-branded sports equipment with a well respected company like Street Flyers. Skechers is the number one children’s footwear brand in the United States, and Street Flyers is one of the largest wheeled sporting goods companies in North America, so the partnership is a natural fit.”
In addition to Street Flyers, Skechers has partnered with numerous licensees to produce a wide range of products including children’s apparel, bags, sunglasses, legwear, medical scrubs and leather accessories.