U.K. animal welfare charity brand RSPCA has completed a new style guide to underpin the re-launch of the Society's licensing campaign. The re-launch is the first stage of what will be the biggest licensing program in RSPCA history, and aims to make the development of products that reflect the Society’s values quicker and easier for licensees and retailers. Licensing Consultancy company JELC is already looking at deals in such areas as apparel, giftware, housewares, stationery, publishing and pet care products.