Rovio Entertainment, creator of “Angry Birds,” has partnered with Intel to launch the first fully branded Angry Birds experience on Facebook. The Facebook game is the first step in what will be a yearlong cross-promotional collaboration between Angry Birds and Intel’s Ultrabook laptop.
“In 2012, we’re focused on building out the Ultrabook category and targeting an audience that is younger than we’ve marketed to in the past,” says David Veneski, U.S. media director, Intel. “With entertainment as the foundation of our advertising activities, we feel that a multi-platform integration with Rovio and Angry Birds, including the first fully branded Facebook activation, is an excellent way to expose this new audience to Intel and the Ultrabook in a fun and engaging manner.”
An Intel-blue circuit board serves as the background for the Facebook game, as fans are transported into the Intel-branded Angry Birds world, which also includes a new blue-and-yellow slingshot, Intel Core chips and mini circuit boards.
“Our top priority is to surprise and delight our fans,” says Peter Vesterbacka, chief marketing officer, Rovio. “The game is a great way to experience all the fun of Angry Birds in a brand new environment, inspired by Intel’s spectacular new technology.”