Roary the Racing Car Adds Toys, DVDs

Partners include Bandai America and K’NEX for toys, which will hit Toys ‘R’ Us this Spring. Lionsgate Home Entertainment will release “Roary The Racing Car” DVDs in June.  In addition, new never-before-seen in the U.S. television episodes will air on Sprout in April 2011. 


Since its U.K. launch in 2007, Roary the Racing Car has secured over 100 international licensees and has been sold to 150 countries.