The Smiley Company has partnered with PF Concept (part of the Polyconcept Group) to create a range of 60 licensed B2B promotional products, including stationery, office equipment, bags, MP3 players and umbrellas within the corporate and business world.

The range will launch in January 2011 at the PSI show in Dusseldorf and will be showcased in a catalog three times a year. Smiley products can be personalized then delivered within three to four days.

Polyconcept Group is a promotional products manufacturer and the sister company to ADM which is already signed up to look after SmileyWorld promotions.