PEI Licensing, a subsidiary of Perry Ellis International, has announced a new license agreement with Vayola (a division of The Kersheh Group) for a line of sleepwear, robes and loungewear under the Laundry by Shelli Segal brand.
“We are thrilled to partner with such a strong brand as Laundry by Shelli Segal,” says Sam Kersheh, chief executive officer, The Kersheh Group. “Bringing a sleepwear component to the marketplace is a natural progression for Laundry and The Kersheh Group is proud to be a part of the brand’s continued expansion.”
The new sleepwear partnership will complement Laundry’s other recent brand extension, a line of bedding in partnership with Nostalgia Home Fashion announced July 20. Other recent brand extensions include jewelry, fragrance, girl’s dresses, girl’s outerwear and girl’s accessories, all hitting retail this fall.
“Today Laundry by Shelli Segal continues to gain fantastic momentum across both international and domestic markets,” says Oscar Feldenkreis, president and chief operating officer, Perry Ellis International. “We are excited to partner with Vayola and benefit from their vast experience.”
The Laundry by Shelli Segal sleepwear line will launch in fall 2013 at retailers including Neiman Marcus, Saks, Nordstrom and Lord & Taylor.
