Hyde Schram has joined Nickelodeon & Viacom Consumer Products as senior director of international promotions.

In her new role, Schram will oversee NVCP’s international consumer products promotions initiatives. She will concentrate on building VIMN’s promotions business internationally in the QSR, consumer packaged goods and food and beverage categories, as well as clip licensing.

Schram joins VIMN from promotional rewards business TPG Rewards, where she was vice president of partner relationships. Schram also previously served as executive director, global promotions, theatrical/home video at The Walt Disney Company.