AT New Media has negotiated a new partnership between the hit app “Hungry Shark” and digital company Mishme to offer personalized Hungry Shark mobile messages.

Fans will be able to send animated mobile messages, tweets and Facebook posts featuring an avatar of the game’s Great White character through Mishme’s messaging service.

The new Hungry Shark messaging service will launch along with the newest edition of the app, “Hungry Shark Evolution,” in the next few months.

Mishme joins Hungry Shark licensee Battle Ant (plush). AT New Media is actively seeking partners for collectibles, plush and resin figures for the brand.