Mattel Entrusts Its Toys to Creative Artists for Entertainment Marketing

Mattel Inc. signed with Creative Artists Agency to develop entertainment-based marketing programs that build upon the company’s toy brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, UNO, and Polly Pocket, am

April 6, 2018

Mattel Inc. signed with Creative Artists Agency to develop entertainment-based marketing programs that build upon the company’s toy brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, UNO, and Polly Pocket, among many others. Creative Artists Marketing will identify and create opportunities across a variety of platforms, from movies, digital media, and music, to video games, television, and beyond, and will help further build brand relevance for Mattel’s library of intellectual properties.

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