SMC Entertainment Group and apparel licensee Isaac Morris have unveiled the first line of apparel for the new animated series, “The Jungle Book” at MAGIC, taking placing this week in Las Vegas, Nev.

The new Issac Morris line will feature boys’ and girls’ apparel including sleeveless and long-sleeved shirts, hoodies and two- and three-piece sets.

The Jungle Book apparel will be available at department, specialty and mass market stores throughout North America in spring 2013.

“The new ‘The Jungle Book’ animated TV series features warm, friendly characters who entertain adoring fans of all ages,” says Pamela Harris, executive director of licensing, SMC. “We have partnered with Isaac Morris, because they specialize in delivering high-quality, stylish apparel that aims to enhance the fun and adventure of our lovable characters in ‘The Jungle Book.’”

SMC’s new CGI take on the children’s classic launched on Disney XD in the U.S. this June. SMC holds the licensing/merchandising and home entertainment rights for “The Jungle Book” in North America.