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Kmart Expands Vergara Brand

Kmart Expands Vergara Brand
Kmart, in conjunction with consumer goods export group LF USA and Latin World Entertainment Licensing, have launched a new home collection by actress Sofia Vergara, Sofia by Sofia Vergara Home. The homewares line will be sold exclusively at Kmart.The expa

Kmart, in conjunction with consumer goods export group LF USA and Latin World Entertainment Licensing, have launched a new home collection by actress Sofia Vergara, Sofia by Sofia Vergara Home. The homewares line will be sold exclusively at Kmart.

The expansion of the Sofia by Sofia Vergara brand into the home category follows the popularity of the star's apparel line, which launched exclusively with Kmart in the fall of 2011.

"I am so pleased to extend my brand into products for the home,” says Vergara. “Just as my apparel collection was designed to make every woman feel beautiful and sexy, my home collection was created to provide affordable glamour to every home."

Sofia by Sofia Vergara Home features both bedding and bath products. The bedding collection includes decorative pillows, 400-thread count sheets and three-piece bed sets. The bath collection offers fashion towels, rugs, shower curtains and free standing accessories including soap dishes, toothbrush holders, lotion pumps and waste baskets.

"The expansion of the Sofia by Sofia Vergara collection into home provides our customers with yet another beautiful design option when decorating," says Nick Grayston, senior vice president and president, footwear and home, Sears Holdings. "We value the authenticity that comes from our collaboration with Sofia. We're particularly pleased to strengthen our home portfolio with Sofia's brand, designed especially for a contemporary, fashion-conscious customer.”

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