Jazwares announced a new licensing agreement with MGA Entertainment to develop the first line of Lalaloopsy electronics. Set to hit retail this fall, this agreement marks the first time that the Lalaloopsy line of doll toys will enter the electronics category.
The line will include headphones, speakers, an alarm clock, earbuds, a digital camera and walkie-talkies. All products will feature familiar elements of the “sew cute” Lalaloopsy brand, including stylized patterns and the Lalaloopsy buttons.
“Lalaloopsy has proven successful in the toy realm, and we are overjoyed to have the opportunity to extend the success of the property into electronics,” says Laura Zebersky, executive vice president sales, Jazwares. “Our new Lalaloopsy line encompasses everything young girls love about the modern rag doll brand–Lalaloopsy’s signature buttons, vibrant colors and whimsical designs.”