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Innovative Artists Signs Celebs

Innovative Artists Agency has signed a wide breadth of agreements for various celebrity clients to support and grow its recently launched branding and licensing division.Actress Valerie Bertinelli has launched a line of women’s apparel, accessories

Actress Valerie Bertinelli has launched a line of women’s apparel, accessories and home fashions, available in stores nationwide.

Eco lifestyle expert Danny Seo premieres the Eco-Existance line of environmentally friendly manufacturing technologies and is set to expand in more than 30 home design categories.

Beginning in spring, Holly Robinson Peete, actress, author and philanthropist, will launch her line of women’s and children’s fashion and accessories.

Actor Kellan Lutz has partnered with denim brand Dylan George to design a ready-to-wear menswear line, Abbot+Main, inspired by Venice Beach, Calif. The 25 piece collection will feature high end luxury t-shirts and knitwear available in Nordstroms and specialty stores in North America.

Dr. Lisa Masterson of “The Doctors” will launch a line of fitness equipment in partnership with Lifeline USA and a range of ergonomically correct footwear with Therafit, set to debut in fall.

In addition, Innovative Artists will expand the Stardoll brand into children’s apparel and accessories at 100 doors this spring. The deal comes on the heels of its launch at JCPenney. The Stardoll site has also launched eight fashion dolls, available this past holiday, in partnership with global toy partner Mattel, and will feature fashion accessories, play sets and more dolls this fall.

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