IMG Licensing signed an agreement with Muhammad Ali Enterprises to represent the legendary boxer for consumer products licensing.

Under the multi-year agreement, IMG Licensing will exclusively represent the Muhammad Ali brand in Europe and Asia, seeking opportunities in both traditional sports categories including memorabilia and apparel, as well as new business areas.

“Ali is simply the greatest boxer ever and IMG Licensing is honored to be entering into this partnership with Muhammad Ali Enterprises,” says Bruno Maglione, executive vice president and global managing director at IMG Licensing. “Ali's inspiring personal journey, his achievements both in and out of the ring and his devotion to humanitarian efforts are all material for branded concepts and product ideas that can generate interest from Ali fans old and new."