"JCPenney is recognized by consumers as the go-to destination for home goods and this is an immense opportunity for Royal Velvet," says Neil Cole, chief executive officer at Iconix. "We are thrilled to be working with JCPenney on our Royal Velvet brand as we share the same vision and recognize the growth potential for this iconic brand."
"As a well-known quality brand, Royal Velvet will be a great addition to JCPenney's exciting home brands and assortment," says John Tighe, senior vice president and general merchandise manager in home for JCPenney.
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