Iconix Brand Group has strengthened its team at Peanuts Worldwide, appointing Tamra Knepfer to executive vice president and promoting Helene Gordon to senior vice president of brand management.

As executive vice president of Peanuts Worldwide, Knepfer will head the business and brand management teams, focusing on licensing, retail and fashion. She has previously worked with licensors such as Disney, Sesame Workshop and American Greetings.

Gordon has worked with the Peanuts brand since 2000. She helped form partnerships with MetLife, Warner Home Entertainment and Cedar Fair Theme Parks.

"We welcome Tamra to the Iconix family and are thrilled to have her join our talented team at Peanuts Worldwide," says Neil Cole, chief executive officer of Iconix Brand Group. "Tamra brings new leadership, passion and ambition for the future of our phenomenal global brand Peanuts. We are also excited to promote Helene Gordon, who has made significant contributions over the last decade to the Peanuts brand and we look forward to her continued leadership in the years ahead."

Peanuts Worldwide is a joint venture owned by Iconix (80 percent) and Charles M. Schulz Creative Associates (20 percent).