The redesign includes user customization ("My Station"), a parents' section and mobile landing page. In addition, the site has a new "Engine Depot," where kids can hear the top eight engines speak.
"HIT continually looks for new ways to deliver the Thomas experience to kids and families," says Natasha Fishman, senior vice president of global brand management and digital media at HIT Entertainment. "For the Thomas site redesign, we paid particular attention to the homepage, Engine Depot and My Station which are designed to provide a more in-depth and personalized online Thomas experience. We have also found that the appeal of Thomas extends naturally to mobile apps with the Thomas Game Pack for iPhone as kids and families consume brands across platforms. We are excited to continue on our path of expanding Thomas further within the digital space."
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