The Consumer Electronics Show continues in Las Vegas, Nev., and major brands including Konami, NFL, Disney and Cody Simpson have used the event as a forum to announce new product partnerships.
Disney Unveils New Interactive Toys
DreamPlay Toys, a joint venture between NantWorks and Jakks Pacific, debuted a next generation line of Disney-branded interactive toys.
Using NantWorks’ iD image recognition technology, devices will be able to recognize Disney toys and bring them to life on the phone and tablet screens, allowing kids to interact, play and learn with digital versions of their physical toys. The product is designed to converge technology, storytelling and traditional toy play into one experience.
Disney has exclusive rights to use the DreamPlay technology in the toy space along with select entertainment characters and brands owned by Jakks, such as Monsuno. DreamPlay Toys and Jakks Pacific plan to launch a full line of interactive products in the U.S. this fall and internationally in 2014.
“What really sets this apart from anything else out there is the combination of a truly incredible technological platform combined with the best content and storytelling company in the world, Disney,” says Dr. Patrick Soon-Shiong, founder NantWorks. “Kids are about to see the magic they always dreamed of come to life right before their eyes.”
Konami Dances into Classrooms
UnitedHealthcare and Konami Digital Entertainment debuted the new “exergame” “DanceDanceRevolution Classroom Edition,” which is part of a joint effort between the two companies to reduce childhood obesity.
this latest iteration of the popular video game franchise allows up to 48 students to dance simultaneously using wireless mat controllers that track each student's progress. Teachers then receive information about their students' health such as body mass index and caloric burn rate.
“DDR Classroom Edition” has already been launched at three schools in Florida, Georgia and Texas as part of UnitedHealthcare’s Activate for Kids school wellness initiative.
Mizco Unveils NFL Power Chargers
Mizco Sports, the newly created division of Mizco, unveiled their new line of National Football League-branded power chargers.
The line features the colors and logos of all 32 NFL teams on a range of car and wall chargers for Apple and other mobile devices.
The NFL chargers will be available at retail April 1, and will be followed by additional electronics accessories and NFL travel products including tech cases and cables, eye masks, stadium seats, ponchos, travel blankets, laundry bags and travel bags later this year.
Cody Simpson Gets Tech Cases
Wireless accessory company Cellairis announced a new collection of mobile and tablet cases featuring teen pop star Cody Simpson.
The limited edition line of mobile cases, set to launch this spring/summer worldwide, will feature images of the star, Cody Simpson catchphrases and graphics inspired by the singer and his music.