Hasbro has announced a direct-to-retail deal with Carrefour, the largest retailer in Europe, to launch an exclusive Littlest Pet Shop program in 4,500 locations throughout France. The program, which rolls out in November, will celebrate the Little Pet Shop Moonlite Fairies and includes premium space in the toy aisles dedicated to a wide variety of licensed products across multiple categories.
In addition to toys, the exclusive range will include t-shirts, sleepwear, bedding, a coloring set and an advent calendar.
“The Moonlite Fairies program at Carrefour is a stellar example of how Hasbro has built on the core essence of the Littlest Pet Shop brand to create an exciting channel that will bring to market fresh and innovative merchandise for girls throughout France,” says Simon Waters, senior vice president of global brand licensing and publishing, Hasbro.
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