"Hallmark has a thorough understanding of The Simpsons brand and has created a range to appeal to all ages and all seasons,” says Carl Lumbard, senior vice president and managing director, FCP. “We're delighted to add Hallmark to our licensee line-up in the year that is a landmark for the brand with the broadcasting of the 500th episode, as well as the fast approaching The Simpsons 25th anniversary in 2014.”
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