A full toy range based on Classic Media preschool series "Guess with Jess" from master toy licensee Fisher-Price is set to hit retail in fall 2011. In addition, Nelvana's Treehouse Presents will distribute the series on DVD and The Licensing Shop has been tapped to represent the brand in Canada.
"Following 'Guess with Jess' successful launch on Treehouse, we have the dream team of Fisher-Price, Nelvana and The Licensing Shop rolling out consumer products," says Nicole Blake, executive vice president of global marketing and consumer products for Classic Media. "We are excited by the enthusiastic early response to the show and look forward to bringing fans—preschoolers and their moms—new ways to explore and interact with Jess."
"Guess with Jess" is co-produced by Nelvana, a Corus Entertainment company. It airs daily on Treehouse and ranks as one of the network's top shows overall and for preschoolers. Other current broadcasters include CBeebies (U.K.), ABC (Australia), France 5 and Disney (France, Spain, Italy and Latin America).