After wrapping up a deal during Brand Licensing Europe 2010, Bulldog Licensing has signed Bluebird Brands to produce a range of products based on design-led property Goochicoo.

Goochicoo, from Kaely and Ged Backland, features a range of little characters accompanied by slogans such as "Give Peas a Chance" and "Been Inside Nine Months." The new products from Bluebird will include a wide range of merchandise, including a My First Range (boxes for first teeth or locks of hair), as well as Mother's and Father's Day mugs, luggage and travel accessories, and car accessories (sun shades and "baby on board" stickers).

Existing Goochicoo products include melamine by Tommee Tippee, branded bedding by Izziwotnot and personalizable greetings cards from Moonpig. Apparel from Poetic Gem and publishing lines from Little Star are also hitting retail now with advanced discussions under way with licensees across a number of categories, including inflatables, art sets and juice drinks.