“Extend Brands co-directors Dwijorani Senjam and Mayuri Pitale impressed us not only with their market knowledge and experience, but also with their great enthusiasm for the brand. They love the It’s Happy Bunny property and we’re confident they’ll do an excellent job launching and growing the brand in India,” says Carole Postal, CopCorp Licensing president.
According to Senjam and Pitale, “India is one of the most exciting markets for licensing right now. With the economy growing at more than 8 percent and a growing middle class of more than 300 million, India is now one of the fastest growing economies. We are very excited to partner with CopCorp and can not wait to launch a wide range of merchandise for It’s Happy Bunny in India.”
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