Extend Brands will manage the licensing program for It’s Happy Bunny throughout India.
“Extend Brands co-directors Dwijorani Senjam and Mayuri Pitale impressed us not only with their market knowledge and experience, but also with their great enthusiasm for the brand.  They love the It’s Happy Bunny property and we’re confident they’ll do an excellent job launching and growing the brand in India,” says Carole Postal, CopCorp Licensing president.
According  to Senjam and Pitale, “India is  one of the most exciting markets for licensing right now. With the economy  growing at more than 8 percent and a growing middle class of more than 300  million, India is now one of the fastest growing economies. We are very excited  to partner with CopCorp and can not wait to launch a wide range of merchandise  for It’s Happy Bunny in India.”