Following October’s Brand Licensing Europe and MIPCOM events, Entertainment Rights has secured a number of international deals for its portfolio of properties. The new BBC-commissioned series of “Postman Pat Special Delivery Service (SDS),

April 6, 2018

2 Min Read

Following October’s Brand Licensing Europe and MIPCOM events, Entertainment Rights has secured a number of international deals for its portfolio of properties.

The new BBC-commissioned series of “Postman Pat Special Delivery Service (SDS),” which has already secured a broadcast agreement with Super RTL in Germany, is in discussion with broadcasters in Denmark, Hong Kong, the Middle East, and Malaysia.

An extensive licensing program for Rupert Bear is in place to support the highly rated TV series, “Rupert Bear Follow the Magic,” currently airing on Channel 5’s Milkshake! block. At Brand Licensing Europe, new licenses were secured with William Lamb for footwear and H&A for toiletries. New TV broadcast agreements signed at MIPCOM include TVP in Poland and MBC in the Middle East, cementing the international rollout of Rupert Bear that already includes France 5, Super RTL (Germany), NRK (Norway), and TVO (Canada).

For the newly launched “Finley the Fire Engine” animated preschool TV series, ER is in negotiation with four major toy companies. Licensee Paul Lamond has been signed for jigsaw puzzles and board games and will be launching product at Spring Fair 2008. Publisher Titan will produce a monthly magazine, which is anticipated to launch at retail in April 2009. Agreements have also been signed with international broadcasters including ABC in Australia, NRK in Norway, and C4U South Korea, as well as negotiations with new partners in the Middle East, Thailand, and Poland.

HarperCollins has signed a five-year agreement for Basil Brush publishing rights. Basil’s live-events program in partnership with Duo Entertainment has also been extended with a new licensing agreement. “The Basil Brush Show” now has a broadcast platform in more than 85 territories for “Jim Jam & Sunny,” which is broadcasting on ITV, CITV, and GMTV in the UK, a wide range of new licensees has been signed that include plush product from Gosh. Recent TV broadcast agreements include Al Jazeera in the Middle East and Astro in Malaysia.

In ER’s Classic Media properties portfolio, “George of the Jungle” secured further international broadcast agreements including ATV in Hong Kong and Cartoon Network in Italy, adding to the 40 territories already secured.

Following the international success of “Casper the Friendly Ghost,” presale negotiations continue on a new “Casper’s Scare School” animated television series, currently in production for TF1 (France) and Cartoon Network Europe. “Casper the Friendly Ghost” also received widespread interest from retailers and licensees interested in the property for Halloween 2008.

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