Throughout a career that spanned six decades, Kitt lived a green lifestyle before it was chic. The Simply Eartha brand will be inspired by Kitt’s artistic sensibility and holistic lifestyle.
Simply Eartha will initially launch a line of home décor items featuring the images, writings and wisdom of Kitt. Images and likenesses of the star will be used throughout initially to acquaint consumers with the brand, but will not necessarily be a part of the design of future lines. Ultimately Kitt’s daughter, Kitt Shapiro, plans to evolve Simply Eartha into a lifestyle brand that embodies her mother’s style and message through products that offer a connection to the past but have a modern appeal.
"People may be shocked to learn the amazingly fundamental, holistic lifestyle and easy-living philosophies of
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