Copyright Promotions Licensing Group (CPLG) signed a master toy deal with re:creation on “Horrid Henry,” the animated TV series produced by Novel Entertainment.

re:creation will launch a range of cross-gender products that reflect Henry’s mischievous and spontaneous nature at Toy Fair in London later this month.

Joke and trick products and science and experimentation kits and sets will be the first products to roll out in autumn 2008. These will be followed by games and outdoor toys including wheeled toys, water pistols, and shooters. Figurines, action figures, playsets, and plush are in development.