Helen Blayney has been named vice president of international sales. Blayney joins Cake from Chorion, where she worked with properties such as Noddy, Max & Ruby and Famous Five across territories including Benelux, Scandinavia, Ireland, the Mediterranean, Eastern Europe, Israel, South Africa and the Middle Eastern regions.

“We’re delighted to welcome Helen to Cake,” says Ed Galton, chief creative officer and managing director, Cake. “Her wealth of experience in kids’ content will be a real asset to the company. At the same time, we also like to promote from within as Marie-Laure’s increased role and Bianca’s promotion demonstrates. The restructure is the perfect way to take Cake forward.”

Also part of the restructure, Marie-Laure Roche will increase her sales manager responsibilities in Asia, French-speaking Europe, Eastern Europe and Israel; and Bianca Rodriguez will oversee the Latin American territories as sales executive.