BRB Internacional has been named the exclusive licensing agent for Atlantyca Entertainment’s three Geronimo Stilton brands.
The agreement grants BRB Internacional licensing rights for the brands in Spain and Portugal.
“We are happy to begin this partnership with BRB Internacional, a company that boasts nearly 40 years of experience in production, distribution and licensing of content for children and families,” says Rachele Geraci, licensing manager, Atlantyca. “The proven ability of BRB Internacional in all sectors, combined with the great success of the brand in Spain and Portugal, lays a solid foundation for the future success of new Geronimo Stilton branded products.”
“The Geronimo Stilton books have been incredibly successful in our territories and we are sure that through new licensing initiatives, the popularity of the brand will continue to grow,” says Victoria Fernández, marketing and licensing director, BRB Internacional. “We will make all our knowledge and expertise available to Geronimo Stilton in order to ensure that the positive values he expresses, which are appreciated by parents and teachers, are spread in an exponential manner.”