Brand Extensions Russia (the new joint venture licensing company for the Russian market formed by JELC and PJB Brands) has been appointed to license the collectible doll brand Kimmidoll in Russia and the CIS.
“Kimmidoll has already become a must-have collection and brand in many territories worldwide, and as licensing opportunities expand in Russia and the CIS we are keen to find the right partners to bring Kimmidoll to this exciting market,” says Damien Kenny, licensing director, the Aird Group, owner of the Kimmidoll brand. “Brand Extensions understands the market, the brand and the enormous potential of both.”
Kimmidolls have already inspired a wide range of products including stationery, fashion products, homewares and giftwares.
In addition to the more mature, classic Kimmidoll collection, there is also a Kimmidoll Junior brand for young children and Kimmidoll Love brand for tweens. Plans are underway for the release of two additional sub-brands–Kimmidoll Baby and Kimmidoll Wisdom–in 2013.