The Mr Men and Little Miss line at Asda Direct includes umbrellas for teens and tweens, featuring Little Miss Chatterbox, Little Miss Naughty, Little Miss Sunshine, Mr Happy and Mr Messy. The Pip products include mugs, bags and winter gift sets.
"We are delighted that these products are being stocked through such a popular website as Asda Direct—it's perfect timing with Christmas fast approaching and orders are already flooding in," says Rachel Needs, brands and licensing director at Bluebird Brands.
In related news, Bluebird Brands plans to launch a range of Pip-branded coasters, purses, wallets and umbrellas soon at U.K. retailers, including supermarkets, department stores, independents and garden centers.
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