BBC Worldwide has signed a licensing agreement with publisher and developer of video games for mobile phones Gameloft to create the official Top Gear: The Mobile Game for the U.K. market.

“Top Gear is the world’s No. 1 motoring media brand and consistently achieves audience ratings unheard of for a factual entertainment program. Its unique format makes it an ideal property to bring to mobile gaming,” said Gonzague de Vallois, senior vice president of publishing, Gameloft. “By marrying Gameloft’s expertise in mobile games with the show’s original approach to cars and unique sense of humor, 'Top Gear: The Mobile Game' will appeal to fans of the show and also to both car and racing enthusiasts, alike.”