Next spring, Rainbow will launch a brand new range of toys for the pre-school property targeting girls aged 3–6. The first lines will include bean toys, the Lola rag doll, paint your own dolls set, tea set with Lola plush, domino set and book ends.
Products schedule for 2013 launch include a plant press, garden play kit, make your own friendship bracelet set, dress up and play doll range, including mix and match outfits, accessories and wardrobe and bedroom play sets.
“Charlie & Lola has been a long-standing jewel in our consumer products portfolio," says Cassie Allen, senior licensing manager for BBC Worldwide. "The property has lasting and universal appeal thanks to the fantastic publishing heritage and we’ve found over the last five years that the characters and Lola-isms have translated beautifully on to product. The appointment of Rainbow Designs as our new master toy partner is testament to our commitment to continue to develop innovative products.”