The announcement was made today by Atlantyca Entertainment President Pietro Marietti, a descendant of the Marietti publishing family, publishers since 1820, and Dreamfarm CEO, Marcella Drago, whose family has owned De Agostini Editore since 1919.
“This evolution brings together the heirs of two of Italy’s most important publishing dynasties of the publishing industry in the 21st century dictates that we adapt our publishing model to extend beyond traditional print media with a transmedia model that accommodates electronic media platforms such as the Internet, e-readers, gaming devices, television and emerging new technologies,” says Marietti. “It is with enormous anticipation and enthusiasm that we look forward to reuniting our team at Atlantyca wit my former colleague, Marcella Drago, in a collaboration that is destined to bring even greater children’s properties to the marketplace.”
The formation of Atlantyca Dreamfarm unites the publisher of children’s book series such as Geronimo Stilton, Ulysses Moore, Milla & Sugar and Klinkus Bart with Dreamfarm’s demonstrated expertise in new and emerging media platforms.
“I am extremely proud to be working together with my companions Pietro and Pierdomenico, two publishing industry luminaries who have achieved incredible success in bringing entertaining stories and endearing characters to young readers,” says Drago. “I am eager to create the next wave of successful new book series as part of this valuable team and deliver them to an even wider audience of enthusiastic young readers though today’s exciting new media platforms.”