The deal, which was announced last month, includes the C. Wonder and C. Wonder trademarks, related designs and other intellectual property rights. It was purchased for approximately $12.5 million in a combination of cash and stocks. C. Wonder was founded by J. Christopher Burch, who was also a co-founder of the Tory Burch brand, in 2011. C. Wonder announced its bankruptcy filing in January.
Xcel plans to re-launch the C. Wonder brand on QVC in spring 2016. The new collection of C. Wonder product will include apparel, accessories, footwear and jewelry. Housewares, home décor and gifts are scheduled to launch on the QVC platform at a later date.
Additionally, celebrity stylist Brad Goreski has been named creative director of C. Wonder and will serve as the on-air personality for the brand on QVC.
"We are thrilled to add C. Wonder to the Xcel Brands portfolio," says Robert W. D'Loren, chairman and
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.