XCEL Closes C. Wonder Deal

Brand development and media company Xcel Brands has closed its acquisition for the C. Wonder brand.

April 6, 2018

XCEL Closes C. Wonder Deal

Brand development and media company Xcel Brands has closed its acquisition for the C. Wonder brand.

The deal, which was announced last month, includes the C. Wonder and C. Wonder trademarks, related designs and other intellectual property rights. It was purchased for approximately $12.5 million in a combination of cash and stocks. C. Wonder was founded by J. Christopher Burch, who was also a co-founder of the Tory Burch brand, in 2011. C. Wonder announced its bankruptcy filing in January.

Xcel plans to re-launch the C. Wonder brand on QVC in spring 2016. The new collection of C. Wonder product will include apparel, accessories, footwear and jewelry. Housewares, home décor and gifts are scheduled to launch on the QVC platform at a later date.

Additionally, celebrity stylist Brad Goreski has been named creative director of C. Wonder and will serve as the on-air personality for the brand on QVC.

"We are thrilled to add C. Wonder to the Xcel Brands portfolio," says Robert W. D'Loren, chairman and

chief executive officer, Xcel Brands. "C. Wonder is a renowned lifestyle brand with a loyal following of customers, who we believe will be most excited to see the brand again. This highly synergistic acquisition is a significant milestone for Xcel and will enhance our position as a leading brand development and media company. I am very excited to work with Brad Goreski. Brad rounds out our fashion celebrity team. This gives us an opportunity to create a very powerful fashion and jewelry media line up on TV and in social media with Isaac Mizrahi, Cameron Silver, Brad Goreski and Judith Ripka."

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