WROGN co-creator and cricket hero, Virat Kohli, delivers new apparel line to Popeye fans in India.

License Global

March 23, 2022

2 Min Read

Popeye the Sailor Man is teaming up with Indian cricket star Virat Kohli for a new Popeye x WROGN men’s apparel line, available now in India. WROGN is an Indian youth fashion and apparel brand for men co-created by Kohli.  

Available now in India, the Popeye x WROGN collection includes a range of 28 T-shirts featuring classic poses of the spinach-eating sailor paired with the graphic WROGN logo. Some designs include tie-dye detail, an oversized WROGN logo and more. The graphic tees will be available on Shoppers Stop, Pantaloons, Myntra and WROGN’s exclusive brand outlets.  

Popeye is owned by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. Black White Orange, King Features’ agent in the territory, brokered the collaboration deal out of India. 

“Popeye has an incredibly engaged fanbase in India and this partnership with WROGN brings those fans a fresh line of unique, on-trend merchandise celebrating his ‘strong to the finish’ lifestyle,” says Carla Silva, vice president, general manager, global head, icensing, King Features. “Virat Kohli is the biggest name in Indian sports and a true global icon, just like Popeye, and we can’t imagine a better partner than WROGN to debut this new collaboration.” 

“We are excited about this collaboration between India’s leading youth fashion brand and the iconic character, Popeye,” says Anjana Reddy, chief executive officer, Universal Sportsbiz, owner of WROGN. “This collaboration gives us the perfect opportunity to present our fun and quirky renditions to our customers. We have thoroughly enjoyed designing this collection and we are certain that this playful and stylish range will be well received by our target audience.” 

“We’ve had a fabulous working relationship with USPL, they've been a key partner for us the past few years,” says Mitali Desai, co-founder, chief operating officer, Black White Orange. “Popeye is one of our favorite brands and we're super excited to see the WROGN x Popeye range come to life through some fantastic designs. Fans are going to love this collection.” 

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