The agency will introduce Versace into the U.K. as an aspirational brand keeping alive its heritage with a range of licensed products for high-end retailers and fashion-conscious consumers.

Those Licensing People will initially look to secure licensees and distribution across a select number of key categories including watches, sunglasses and handbags. The second phase of the brand’s rollout will target home wares and textiles.

The launch of Versace 19.69 Italia in the UK will be supported with an extensive marketing & PR program which will establish the brand to media and consumers across print, digital and social networking platforms over the next six months.

 “I am delighted we have been appointed to manage Versace in the U.K.,” says Russell Dever, founder, Those Licensing People. “The brand comes with a stunning style guide and wealth of licensing opportunities which we look forward to developing over the coming months.”