Universal Partnerships & Licensing and Stride Rite have teamed up for a new toddler shoe featuring Curious George.

Stride Rite, which is also a sponsor of PBS Kids’ TV series “Curious George,” will feature the new Stride Rite SRT Soft Motion shoe as part its Baby Month campaign this month.

The Curious George shoe is available now at Stride Rite retail stores across the U.S., as well as online.

“For over 90 years, Stride Rite has been a trusted, family-friendly brand for moms and kids alike,” says Cindy Chang, senior vice president and general manager of sales, UP&L. “We are so pleased that the company has taken its sponsorship of the ‘Curious George’ television series to the next level with a licensed deal. Universal is fortunate to continue its relationship with such a supportive partner.