The Grateful Dead by Sportiqe collection will include t-shirts that feature Grateful Dead-inspired artwork, which debuted at the PROJECT fashion trade show, held last month.
The partnership will also include a capsule collection with the National Basketball Association that will include Grateful Dead artwork merged with NBA logos and teams. The first teams represented will include Los Angeles, New York, Brooklyn, Boston, Chicago, Miami and Golden State.
“We are thrilled to be a part of this brand new venture with Sportiqe,” says David Lemieux, legacy manager, Grateful Dead. “We greatly anticipate the debut of the Grateful Dead by Sportiqe collection. We knew Sportiqe Apparel would be the perfect fit for us, and we look forward to seeing this partnership flourish.”
“This relationship with Grateful Dead Productions brings Sportiqe full circle,” says Jason Franklin,
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