PUMA x Modibodi Period Activewear Collection Aims to Keep Women and Girls in Sports

As part of the collaboration, a series of Period Pep Talks have been developed with world-class female athletes.
License Global

October 12, 2022

PUMA x Modibodi activewear.
PUMA x Modibodi activewear.PUMA

PUMA

and absorbent apparel brand, Modibodi, have collaborated to design a new patent-pending period activewear collection. Launching this month, the range will help women, girls and people who menstruate to feel comfortable and confident playing sports and being active during their period. 

As part of the campaign, a series of Period Pep Talks have been developed, alongside world-class female athletes – designed to encourage women and girls to stay in athletics. 

The range combines Modibodi’s patent-pending Activewear Technology with expertise from PUMA and consists of two styles of activewear: leggings and cycle shorts with both styles available in two colors: aubergine and black. 

This is the second installment from the PUMA x Modibodi collaboration, after launching their first period and leak-proof underwear range in May. 

“With 50% of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important

to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, global director running and training business unit, PUMA. 

Period Pep Talks have been created in response to a

globally commissioned report

that uncovered one in two girls quit sports due to periods. The talks feature world-class athletes including NRLW star, Tiana Penitani, European sprinter, Jodie Williams, and former professional race car driver, Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their head in the game. 

“The data from our global report in May 2022, showed women and girls believe periods need to be more openly discussed in the sports world,” says Sarah Forde, head of sustainability, public affairs, Modibodi. “That’s why we are proud to partner with PUMA to create the Period Pep Talks, working with their athletes to raise this issue in our global consciousness.” 

“I remember hitting puberty and finding it so hard to play on the field,” says Tiana Penitani, PUMA Athlete. “The bulkiness of pads, the discomfort of tampons and the fear of leaking every month made me really nervous to play. One of the things I love about the new PUMA x Modibodi activewear is how they are designed to support the body whilst menstruating and in movement so you can play without fear of leaking or the discomfort of disposables. It's so freeing!” 

“It is such a shame that the stigma around periods has and continues to hold girls back when it comes to sport,” says Naomi Schiff, PUMA Athlete. “The PUMA x Modibodi collaboration not only brings innovation to the activewear market, but it gives us girls and women wearable options that make it easier to be active at any point during a cycle. It also opens up the opportunity for a bigger change in the cultural conversation around the perceptions of periods in sport.” 

“I think it’s important for female athletes to share their stories and be as open as we can to help destigmatize the challenges of menstruating whilst competing,” says Jodie Williams, PUMA Athlete. “This is a global issue and one that will take us all speaking out to break down the taboo. The PUMA x Modibodi Period Pep Talks are an awesome way to connect with girls who are considering dropping out of sport and help to normalize menstruation. We need to tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.” 

The PUMA x Modibodi activewear collection is available in selected stores and online at Modibodi.com and Puma.com. 

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