Playboy Teams for Apparel

Playboy Enterprises has partnered with two new licensees–John Varvatos and Already Design–for a series of branded apparel and accessories.

April 6, 2018

Playboy Teams for Apparel

Lifestyle brand continues to grow its apparel lineup with headwear and a t-shirt.

Playboy Enterprises has partnered with two new licensees–John Varvatos and Already Design–for a series of branded apparel and accessories.

First, the company has tapped contemporary menswear brand John Varvatos for a vintage-inspired graphic tee featuring the Playboy Rabbit Head. The t-shirt is now available in select John Varvatos locations as well as online at JohnVarvatos.com and Bloomingdales.com.

Playboy has also partnered with Already Design to bring branded headwear to select Lids retail locations. Designed by street artist Tex Moton, the collection is comprised of eight different hats–ranging from snapbacks to caps–all featuring the Playboy Rabbit Head. Already Design’s headwear range is now available in select Lids locations throughout the U.S. as well as online at Lids.com/Playboy.

Additionally, to celebrate the headwear launch, Moton visited the Lids flagship store in Times Square on Black Friday to do live graffiti art. He was joined by Playboy’s 2013 Playmate of the Year Raquel

Pomplun and Miss September 2014 Stephanie Branton.

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