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Perry Ellis Ticks into Timepieces

Perry Ellis Ticks into Timepieces
Perry Ellis International has inked a licensing agreement with Peers Hardy (UK) for a line of men’s watches and jewelry under the Farah brand in the U.K. and Ireland.

Perry Ellis International has inked a licensing agreement with Peers Hardy (UK) for a line of men’s watches and jewelry under the Farah brand in the U.K. and Ireland. '

The new line is set to launch in spring-summer 2019 and will bring Farah’s East London hipster aesthetic to a range of jewelry and watches.

“We are happy to team up with Peers Hardy to add fashionable watches and jewelry throughout Europe,” says Oscar Feldenkreis, chief executive officer and president, Perry Ellis International. “Farah has achieved excellent growth in international markets and is beloved by its consumers as a modern classic.”

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