Apparel brand extends reach with new line of shoes.
Under the terms of the agreement, BBC International will now be responsible for the design, production and distribution of a line of branded men’s, boys and layette footwear.
“We are excited to welcome BBC International to the Original Penguin family,” says George Feldenkreis, executive chairman, PEI. “BBC International is a leading manufacturer of footwear, making the partnership an ideal collaboration. Working with BBC International will not only leverage the equity of this powerful brand but also continue our strategic initiative to expand our global reach.”
The new Original Penguin footwear are slated to launch in better department stores and specialty stores across the U.S. and Canada as well as Mexico and South and Central America in spring 2017.
“We are proud to join forces with Perry Ellis International as we take on the Original Penguin footwear license for the U.S.
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