Authentic Brands Group’s Nautica and MS Apparel are teaming up for a new partnership of apparel made to withstand outdoor activities.
The collection features pieces that are moisture-wicking, offer UV protection, cooling and quick-dry technology.
“We are excited to extend Nautica into the outdoor and fishing space and have carefully developed Nautica Angler to stay true to the brand’s core DNA which is rooted in an active outdoor lifestyle,” says Jarrod Weber, chief brand officer, ABG. “MS Apparel’s expertise in the outdoor space is second to none and our partnership represents a significant opportunity to tap into the thriving outdoor market.”
Nautica Angler will be available at specialty retailers, select department stores, and direct-to-consumers channels in spring 2022.
“We are thrilled to launch Nautica Angler and partner with ABG in the process,” says Doug Marchisello, president, head of marketing and design, MS Apparel. “Nautica Angler pulls together traditional outdoor and fishing essentials in apparel while pairing new techniques and features in sublimation, water camo, core active and more youthful performance knitwear for outdoor and fishing enthusiasts.”